How much revenue is your website silently leaking?

Most small businesses lose 30–60% of their inbound revenue before a sales call ever happens — missed calls, 24-hour reply lags, broken contact forms. Plug in your numbers below. Defaults reflect the average U.S. service business.

Your numbers

Estimates are fine — adjust as you go.

Leads per month

Inbound calls + form fills + DMs combined.

Average customer value

Lifetime revenue from one closed customer.

Close rate

Percent of leads that become paying customers.

Missed-call rate

Percent of inbound calls that go to voicemail.

Average response delay

hours

Hours between inquiry and your first reply.

What it costs you

Live estimates — update as you type.

Closes per month at current rate —

Revenue captured per month —

Missed-call lost revenue per month —

Slow-response lost revenue per month —

Total leak per month money you should have closed but didn't —

We can fix this in 48 hours.

Get a $97 audit of your website + lead-handling pipeline. We'll find every leak — broken forms, slow auto-responders, missing missed-call-text-back, weak intake — and send you a copy-paste fix doc within 48 hours.

Buy $97 audit (PayPal) or pay $97 via Venmo @NathanManagement

Want the done-for-you fix instead? $297 covers implementation — schema, missed-call-text-back, intake fix, response-time SLA — re-audited after we ship.

How the math works

Closes/month = leads × close rate.
Revenue captured = closes × average customer value.
Missed-call leak = leads × missed-call rate × close rate × ACV. Assumes a missed call would have closed at the same rate as one you answered.
Slow-response leak uses the well-documented finding that each hour of delay costs about 7% of conversion potential (capped at 95%). The leak is the extra revenue you would close if you replied within the hour — extra closes × ACV.
This is an estimate, not an audit. The real audit looks at your actual forms, phone routing, response logs, and intake flow.